Yegyu Han

Yegyu Han graduated from the Pamplin College of Business, Department of Marketing in 2020. She received a B.B.A. in Business Administration and an M.S. in Marketing from Korea University. Yegyu's research draws on psychological principles and associated experimental methods to study various aspects of consumer behavior. She examines consumer relationships with emerging technologies such as smart agents (e.g., Amazon Alexa, Google Assistant) and consumer behavior in new technology-driven environments (e.g., the Internet of Things). Her research has been published in the Journal of Consumer Psychology.