Gayoung Park

Biography

Gayoung Park is currently a PhD Candidate in Marketing at the Pamplin College of Business, Virginia Tech. 

Gayoung holds a B.B.A. and a M.B.A. in Marketing from Sogang University in Seoul, South Korea.

Her research mainly focuses on consumers' financial and technological well-being. It aims to understand psychological processes consumers experience during financial and technological challenges and propose interventions to alleviate them. Specifically, her research can be classified into two broad areas: A) how individuals make financial decisions, and B) how individuals interact with technology.