Ivon Rodriguez

Biography

Ivon Rodriguez is Chief Marketing Officer at Linqto, a leading digital trading platform for private market securities. Until recently she served as CMO of The 360 Group, a marketing firm focused on entertainment and innovation.  Ivon has been instrumental in the startup phase of numerous TV  stations including the Telemundo stations in Boston, Hartford and Providence, as well as the Caracol Television Miami station. She has also served as VP, Marketing for the private, non-profit Smithsonian affiliate, HistoryMiami Museum and as Managing Director for IE University programs in the Southern US and Caribbean.

Ivon graduated from Brown University with a double major in International Relations and Hispanic Studies and holds a joint Executive MBA from Brown University and the IE Business School. With experience in business development, general management, and marketing, Ivon's diverse background stems from her love of entrepreneurship, business innovation, and concept creation. Her primary research interests lie in consumer behavior and the role of social media at the intersection of social networks, consumption rituals and brand relationships.