Brian Collins: Innovating at the Intersection of Finance, Sales, and Marketing at Virginia Tech

At the crossroads of finance, sales, and marketing, Professor Brian Collins brings a unique perspective to Virginia Tech’s Marketing Department, blending analytical elements from his finance background with the relational and strategic mindset of sales and marketing. As the Director of the Virginia Tech Sales Center, Professor of Practice, and two-time Hokie graduate himself, Collins juggles many responsibilities and has spent the past decade building Virginia Tech’s sales program into the powerhouse it is today. Learn more here about how his leadership and expertise continue to strengthen the connection between finance, sales, and marketing at Virginia Tech. 

MKTG 4114 - AI in Marketing: How it Shapes the Future of Marketing, Ethically and Responsibly

MKTG 4114 – Introduction to AI in Marketing is a 3-credit hour course taught by Professor Shilpa Rao. Structured into four parts, students understand the myths and facts around AI, explore AI applications in marketing contexts, learn strategic preparation for AI in marketing with in-house skills, and examine the broader impacts of AI on individuals, organizations, societies, and countries. This course has adapted based on student feedback with tasks directly aligning with those done in the industry and the option to complete AI-based certificates to provide a competitive advantage for all students entering the workforce. With the Pamplin Plus initiative having a strong focus on AI, this course stays ahead of where the future of AI and business is heading. Read more here. 

The Student Marketing Advisory Board: Leading the future of Marketing @VT

The Virginia Tech Student Marketing Advisory Board (SMAB) is a group of passionate, driven marketing students dedicated to enhancing the marketing department and serving as ambassadors for the program. SMAB members attend events such as open houses, career fairs, and the Majors and Minors Fair to share their experiences and connect with prospective students. They also collaborate with the Marketing Advisory Board and alumni to gain professional insight, network, and prepare for careers in marketing. Through mentorship, engagement, and professional development, SMAB members help strengthen the connection between students, faculty, and alumni. Students interested in representing the department and building professional skills can stay updated on SMAB recruitment by following @vtmktg and @vtpamplin on Instagram. Read more here. 

From Campus to Community: PRISM Partners with Deloitte for Veteran Impact

PRISM is proud to support Deloitte’s commitment to Veterans and the Veteran community. Working with Deloitte, the student team is helping to create opportunities, strengthen community connections, and make a meaningful impact that empowers Veterans and their families. This partnership has taken months of planning as students are not just teaching marketing; they are doing it at the highest level alongside Deloitte. Students share how this joint venture provides them with an unparalleled opportunity as they plan to enter the workforce with real world impact. Together, PRISM and Deloitte are deepening their shared commitment to Veterans – combining innovation, service, and expertise to help empower those who have served. Read more here.