Introduction to AI in Marketing
Unlock the Future of Business | Spring 2026: TR 3:30 to 4:45pm; ROB 105
MKTG 4114 | Satisfies Pathways 5A
In today's digital age, understanding artificial intelligence is critical for marketers. This course will equip you with the skills to leverage AI tools to analyze consumer behavior, optimize campaigns, and better understand an emerging field.
You will learn...
- AI Myths; Facts vs Fiction
- AI opportunities in marketing and sales
- How firms can approach AI implementation correctly
- AI's impacts on businesses, consumers and the world
INTERESTED?
Contact shilpavrao@vt.edu for more information.