Women in Marketing and Sales (WIMS)
Learning and development programs for women foster social and intellectual capital, particularly training programs that address effective leadership strategies, career mapping or coaching, salary negotiation, managing conflict, and navigating personal, societal or organization barriers. They also serve to create a culture of empowerment and achievement within a company.
Key Purpose of WIMS
Serve as foundation for Women in Marketing with POA
Build and launch a WIMS organization within the department of marketing
Help to create a strong coalition of female support, engagement, education and inspiration)